PRACHARNAMA & Honda Navi : Case Study

Brand Name: Honda Navi

Campaign Name: Video Preroll Impression from Pan India.

Company Overview:
Honda is the world’s largest manufacturer of two Wheelers , Recognized the world over as the symbol of Honda two wheelers , the ‘Wings’ arrived in India as Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI ), a 100% subsidiary of Honda Motor Company Ltd., Japan ,in 1999. Since its establishment in 1999 at Manesar, District Gurgaon, Haryana, Honda has lived up to its reputation of offering the highest quality at the most reasonable price. Despite being one of the youngest players in the Indian two-wheelers market, Honda has become the largest two wheeler manufacturer as well as the second largest two-wheelers company in India.

Requirement: 8 Million Impression in 90 days.

Solution:
We at PRACHARNAMA design & execute the campaign for Honda Navi Customania to go on  Desktop and Mobile web. Also we started the video on web inventory as well in our network. We have delivered the impression, clicks and views as per expectation. There was a challange where we have to work on off days ( Saturday & Sunday) and the web inventory is down of off days. Also there was a cap of 30 seconds for one view count. but yes! proudly we deliver the expectation and commitment.

Outcome : 
We hit the correct audience with our owned network and on lesser cost than GDN or YouTube with great ROI. We would like to thank the digital media planner of Honda & authorized people, who shown their trust in PRACHARNAMA.

Thank You !

Team PRACHARNAMA

PRACHARNAMA & Nissan : Case Study.

Brand Name:  Nissan

Campaign Name: Click on site from Thailand

Company Overview:
 Nissan Motor Company Ltd usually shortened to Nissan is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama. The company sells its cars under the Nissan, Infiniti, and Datsun brands with in-house performance tuning products labelled Nissan.

Requirement: 50000 clicks in 7 days from Thailand.

Solution:
We at PRACHARNAMA design & execute the campaign for clicks of Nissan to go on  Mobile web. Also we started the banner on inventory as well in our network. We have delivered the clicks as per expectation.

Outcome : The clicks on the site was tremendous and was meeting the ROI of client. We would like to thank the digital media planner of Nissan & authorized people, who shown their trust in PRACHARNAMA.

PRACHARNAMA & MountainDew : Case Study

Brand Name:  Mountain Dew

Campaign Name: Android & iOS user targeting in Vietnam

Company Overview:
Mountain Dew (stylized as Mtn Dew) is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958.

Requirement: 3.5 Million Impression in 2 weeks.

Solution:
We at PRACHARNAMA design & execute the campaign for Mountain dew to go  on Desktop and Mobile web. Also we started the video on web inventory as well in our network. We have delivered the impression, clicks and views as per expectation. There was a challenge where we have to work on off days ( Saturday & Sunday) and the web inventory is down of off days. Also there was a cap of 30 seconds for one view count. but yes! proudly we deliver the expectation and commitment.

Outcome : The views on the site was tremendous and we got the opportunity to work again for same campaign in different countries. We would like to thank the digital media planner of Mountain Dew & authorized people, who shown their trust in PRACHARNAMA.

Thank You !

Team PRACHARNAMA

PRACHARNAMA & IBM: Case Study

Brand Name:  IBM

Campaign Name: Banner Impression on Android & iOS apps.

Company Overview:
The company originated in 1911 as the Computing-Tabulating-Recording Company (CTR) and was renamed "International Business Machines" in 1924. IBM manufactures and markets computer hardware, middleware and software, and provides hosting and consulting services in areas ranging from mainframe computers to nanotechnology.

Requirement: 300000 Impression in 30 days.

Solution:
We at PRACHARNAMA design & execute the campaign for IBM to go on  Mobile web. Also we started the banner on mobile game inventory as well in our network.We have delivered the impression and clicks as per expectation in less tenure.

Outcome : The impression on the site was tremendous, and we got the opportunity to work with other brands We would like to thank the digital media planner of Brand  & authorized people, who shown their trust in PRACHARNAMA.

Thank You !

Team PRACHARNAMA

PRACHARNAMA & Flipkart : Case Study

Brand Name:  Flipkart

Campaign Name: Cost Per Click on Flipkart Portal.

Company Overview:
India's biggest online store for Mobiles,Fashion(Cloths/Shoes), Electronics,Home Appliances, Books, Jewelry, Home,Furniture,Sporting goods, Beauty & personal care and more! Largest selection from all brands at lowest price.

Requirement:  Five Lac clicks in One day on Flipkart.com

Solution:
We at PRACHARNAMA design & execute the campaign for Flipkart to go on Applications Advertisement (iOS & android), Desktop &  Mobile web. Also we started the banner and mailer activity on inventory as well in our network. We have delivered the clicks as per expectation in 3 weeks only.

Outcome : The CTR on the site was tremendous, and we got the opportunity to work with different brands on this success story. We would like to thank the digital media planner of Flipkart & authorized people, who shown their trust in PRACHARNAMA. Thank you for valuable your time.

Thank You !

Team PRACHARNAMA

Pracharnama & FitnessFirst - Case Study

Brand Name : Fitness First  || India

Campaign Name: Digital Communication platform.

Company Overview : In 1993, our first Fitness First club opened in Bournemouth in the south of England. Today we have clubs in 16 different countries, making us a leader in the global fitness industry. In India we have already opened 7 clubs and moving ahead with opening more clubs in the new future. We’ve seen a lot of change in the fitness industry over the years, but our philosophy has remained the same: to offer the best equipment, range of classes, knowledgeable staff and personal advice in a welcoming environment that feeds our members’ motivation.

Requirement : To remind about payment & other health tips to their existing customers.

Solution : At Pracharnama, we have given the SMS API which is integrated in their CRM which automatically send the reminder SMSes to registered members. Apart from this SMS, we also do the  EDM activity on regular basis for entire DELHI & NCR branches. The nature of EDMs are about the diet charts, promotional, transactional & reminders etc. For EDM solution we have registered an other domain which is being used for mailer activity only. We are serving this brand since 3 years in a row with high level of satisfaction.

We would like to thank to the marketing team & operation team of Fitness First for their tremendous support and trust extended to pracharnama.

Thanks!

Team Pracharnama.

Pracharnama & Airtel Digital TV - Case Study

Brand Name : Airtel Digital TV

Campaign Name : Auto-SMS Integration in TV Games

Overview : Airtel digital TV is an Indian direct-broadcast satellite service provider owned and operated by Bharti Airtel. Its satellite service, launched in 2008, transmits digital satellite television and audio to households in India. It uses MPEG-4 digital compression with DVB-S2 technology, transmitting using the satellite SES-7 108.2°E. As of 28 November 2014, Airtel digital TV has total 383 Channels and Services including 25 HD channels.

Requirement : They are looking for auto sms alerts of scores on mobile phone through playing the game on Airtel Digital TV.

Solution: We at pracharnama, designed the API as per their CRM and other software requirement which have taken approx 7 working days and then we integrated the system with the server and softwares both. This was on high priority rout where SMS reaches to player with 5 seconds of triggered. It was a very tech experience to work with a telecom giant.

We would like to thank you to technical team for your kind support to put the solution in a right manner.

Thanks!

Team Pracharnama