Tuesday 23 January 2018

PRACHARNAMA & Honda Navi : Case Study


Brand Name: Honda Navi

Campaign Name: Video Preroll Impression from Pan India.

Company Overview:
Honda is the world’s largest manufacturer of two Wheelers , Recognized the world over as the symbol of Honda two wheelers , the ‘Wings’ arrived in India as Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI ), a 100% subsidiary of Honda Motor Company Ltd., Japan ,in 1999. Since its establishment in 1999 at Manesar, District Gurgaon, Haryana, Honda has lived up to its reputation of offering the highest quality at the most reasonable price. Despite being one of the youngest players in the Indian two-wheelers market, Honda has become the largest two wheeler manufacturer as well as the second largest two-wheelers company in India.


Requirement: 8 Million Impression in 90 days.

Solution:
We at PRACHARNAMA design & execute the campaign for Honda Navi Customania to go on  Desktop and Mobile web. Also we started the video on web inventory as well in our network. We have delivered the impression, clicks and views as per expectation. There was a challange where we have to work on off days ( Saturday & Sunday) and the web inventory is down of off days. Also there was a cap of 30 seconds for one view count. but yes! proudly we deliver the expectation and commitment.

Outcome : 
We hit the correct audience with our owned network and on lesser cost than GDN or YouTube with great ROI. We would like to thank the digital media planner of Honda & authorized people, who shown their trust in PRACHARNAMA.

Thank You !
Team PRACHARNAMA

PRACHARNAMA & Nissan : Case Study.

Brand Name:  Nissan

Campaign Name: Click on site from Thailand

Company Overview:
 Nissan Motor Company Ltd usually shortened to Nissan is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama. The company sells its cars under the Nissan, Infiniti, and Datsun brands with in-house performance tuning products labelled Nissan.


Requirement: 50000 clicks in 7 days from Thailand.

Solution:
We at PRACHARNAMA design & execute the campaign for clicks of Nissan to go on  Mobile web. Also we started the banner on inventory as well in our network. We have delivered the clicks as per expectation.

Outcome : The clicks on the site was tremendous and was meeting the ROI of client. We would like to thank the digital media planner of Nissan & authorized people, who shown their trust in PRACHARNAMA.

PRACHARNAMA & MountainDew : Case Study


Brand Name:  Mountain Dew

Campaign Name: Android & iOS user targeting in Vietnam

Company Overview:
Mountain Dew (stylized as Mtn Dew) is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958.



Requirement: 3.5 Million Impression in 2 weeks.

Solution:
We at PRACHARNAMA design & execute the campaign for Mountain dew to go  on Desktop and Mobile web. Also we started the video on web inventory as well in our network. We have delivered the impression, clicks and views as per expectation. There was a challenge where we have to work on off days ( Saturday & Sunday) and the web inventory is down of off days. Also there was a cap of 30 seconds for one view count. but yes! proudly we deliver the expectation and commitment.

Outcome : The views on the site was tremendous and we got the opportunity to work again for same campaign in different countries. We would like to thank the digital media planner of Mountain Dew & authorized people, who shown their trust in PRACHARNAMA.

Thank You !
Team PRACHARNAMA

PRACHARNAMA & IBM: Case Study


Brand Name:  IBM

Campaign Name: Banner Impression on Android & iOS apps.

Company Overview:
The company originated in 1911 as the Computing-Tabulating-Recording Company (CTR) and was renamed "International Business Machines" in 1924. IBM manufactures and markets computer hardware, middleware and software, and provides hosting and consulting services in areas ranging from mainframe computers to nanotechnology.

Requirement: 300000 Impression in 30 days.

Solution:
We at PRACHARNAMA design & execute the campaign for IBM to go on  Mobile web. Also we started the banner on mobile game inventory as well in our network.We have delivered the impression and clicks as per expectation in less tenure.

Outcome : The impression on the site was tremendous, and we got the opportunity to work with other brands We would like to thank the digital media planner of Brand  & authorized people, who shown their trust in PRACHARNAMA.

Thank You !
Team PRACHARNAMA

PRACHARNAMA & Flipkart : Case Study


Brand Name:  Flipkart

Campaign Name: Cost Per Click on Flipkart Portal.

Company Overview:
India's biggest online store for Mobiles,Fashion(Cloths/Shoes), Electronics,Home Appliances, Books, Jewelry, Home,Furniture,Sporting goods, Beauty & personal care and more! Largest selection from all brands at lowest price.

Requirement:  Five Lac clicks in One day on Flipkart.com

Solution:
We at PRACHARNAMA design & execute the campaign for Flipkart to go on Applications Advertisement (iOS & android), Desktop &  Mobile web. Also we started the banner and mailer activity on inventory as well in our network. We have delivered the clicks as per expectation in 3 weeks only.

Outcome : The CTR on the site was tremendous, and we got the opportunity to work with different brands on this success story. We would like to thank the digital media planner of Flipkart & authorized people, who shown their trust in PRACHARNAMA. Thank you for valuable your time.

Thank You !
Team PRACHARNAMA